about katie

Katie H. Willcox is the founder and CEO of Natural Model Management and Healthy is the New Skinny. Using her 15 years of experience in the modeling industry as a curve model, Willcox strives to change the game of self love by approaching the topic of body image from an intellectual viewpoint vs. an irrational and emotional one. By breaking down the "skinny" beauty ideal and exposing it's origions, agenda, and harmful effect it is having on society, Katie empowers people to choose thier health over the beauty ideal implemented by the media, and provides the tools needed to create lasting change. 


My truth

I have something to say about the culture we live in and the world of false advertising that has hijacked our self-image, health, happiness, beauty, and value; leaving our souls starving for purpose. In today's society, we live in a culture that teaches girls and women that our value comes from our bodies and that we must keep those bodies small. The powerful influence of social media has pathed the way for young women to monetize and profit from their bodies and sexuality, what I like to call, "The sexualization of self-love" further perpetuating the belief that a woman's value depends solely on how desirable her body is to others.  The constant need for self-esteem and validation in the form of likes and followers is subconsciously driving women to attain physical perfection instead of connecting to their greater purpose for this life. I believe that women are like lamps. We naturally are more connected to our emotions and a feeling of love and goodness that we can call the "source." When we are plugged into the "source" of love, we are able to shine light and bring a much needed beauty to this world. But, if we are solely focused on making sure we have a skinny lamp pole, and our lamp shade has expensive crystals with perfect embellishments and we aren't plugged into that source, we can't be used or contribute to the world in a meaningful way. We can't shine our light, furthering our self-loathing, and feelings of emptiness.  I have over 15 years of experience in the modeling industry and in that time, I have learned some important truths about beauty, health, and the difference between living a life that looks good on the surface vs. one that feels good in your soul.  No matter how beautiful a woman is, to be reduced to just a body or a  "pretty face" is the opposite of empowerment. It is time we start this much-needed conversation and move boldly in the direction of authenticity and honesty, even if it challanges people and makes them uncomfortable; it is worth it.